The Sportsman’s Guide is another
company that does a great job of E-marketing, as that is where most of their
sales come from. The Sportsman Guide is based out of St. Paul, Minnesota and
has over 8 million people that shop from their computer or via catalog. The
Sportsman’s Guide is an online and catalog discount store for hunting and
outdoor gear.
The Sportsman’s Guide is very active in
social media as they utilize Facebook and Twitter as well as some YouTube as
promotional tools to generate interest and increase their customer base. They use YouTube to show demonstrational videos as well as
informational videos on many of their products.
One thing that The Sportsman’s Guide does
an excellent job at is their customer relationship management. The Sportsman’s Guide does an excellent job
of connecting to the customer and focusing on them. Once in The Sportsman’s
Guide database all purchase are recorded and you can choose to get on their
email list that gives you weekly, or monthly deals relevant to you based on
your prior purchases. A personal experience I have with their customer service was recieving a $15 giftcard after I purchased a set of two 5mp trail cameras for under $150 (Yes, quite a deal) but they were already sold out, so to apologize they sent me a coupon code worth $15.
One unique thing
about The Sportsman’s Guide is their buyers club. With the buyers club you can pay an
additional $30 a month to receive specials promotions as well as an additional
discount on EVERY ITEM!! Notice in the picture below the listed prices
that are below the product picture. They
have a Buyer’s Club price listed (In the Red), and then below that a non member price
listed. You may notice it is only several dollars, but if you are a frequent shopper it will pay for itself with a few purchases.
Here is the link for their website,
please feel free to browse the sight as they have many useful products usually
at a much cheaper price than other retailers.
http://www.sportsmansguide.com
No comments:
Post a Comment