Companies
are creating apps that will help their consumers for free while creating a
brand image. I have two apps that do this on my phone, a Mossy Oak
hunting app and a Field and Stream magazine app. Both of these apps can
be found on the apple app store. These apps are offered to assist
consumers with their hunting quests while promoting themselves.
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List of Hunting Apps on my IPhone
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Here is the Mossy Oak hunting app as it displays the temperature for my current
location (Above Lower Right). As well as my hunting locations on a satellite
map indicated by either a deer head or a duck. These are used to play the
wind as it will show you how the wind will influence your hunting. The
deer "ScentCone" (Above Lower Left) shows where the wind will blow your
scent or the area the deer will be able to smell you at. The duck set
zone (Above Right) tells you what direction the ducks or geese will fly
into your decoys from. This app can greatly increase your success rates
in the field as it shows you how the wind will factor into your hunt.
This is a free app that the only benefits Mossy Oak by creating a stronger
brand image with the customers who use the app, as they become more loyal to
the brand that helps them.
The
field and stream reader app is another free hunting related app that I use to
increase my knowledge about hunting and fishing. This app shows some of
the stores and articles that are released the in Field & Stream
magazine. With this app you can view the stories as they are posted the
app and website. This app offers articles from Hunting and Fishing to
Gear and Blogs. The article can be viewed for about a month. This
is an app that Field & Stream uses to generate interest in their magazine
that I would want to order the magazine to get more stories and so that I could
have them indefinitely.
Both
of these apps are marketing scheme used by the companies to catch people when
they are searching free hunting apps on the app store. It generates
interest and could lead to magazine sales for Field & Stream or lead to a
consumer choosing a Mossy Oak camouflage pattern over a Real-Tree pattern in
the hunting department of Walmart, Scheels, or Cabela's.
Wow, I never knew there were apps out there like this! My fiancé and I will really enjoy these apps as we hunt and fish all the time. I think it is amazing how they have apps out there that can actually tell you where the deer will smell you at, which way the wind is blowing, how fast the wind is blowing, etc. My fiancé has an app he uses for fishing, mainly ice fishing, that tells you how big the lake is you are on, the depths of all parts of the lake, you can mark your spot so you can find it again, streams that run under the ice, and many more different things on there. I think it is just crazy how these apps can do that, and there free!
ReplyDeleteCompanies, just like the one you mention, are creating smartphone apps to grasp consumer's attention, not just to create an app to generate revenue. Companies generate revenue by improving customer's loyalty. By ensuring customers satisfaction and loyalty, companies are able to grow their current target market and expand on their businesses.
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